I am always looking for idea...looking at other races to see what they do - what works and what doesn't.
Lately, I've been focused on two races on the west coast. I don't love everything they do and some of the things they do really confuse me, but what they do well really stands out and I would love to go to each of these races next year.
The San Francisco Marathon has a great social media presence. Or maybe had. Just going back to their page, they haven't been posting as much since their marketing person left a few weeks ago. But for the past several years, they have been doing it right. They get a lot of engagement on facebook. And being in San Fran they have some pretty amazing photography.
They also offer an Ambassador program. People from all over the country apply to be a San Fran Marathon Ambassador. This gets them a race entry and free swag and in return they promote the race on their personal social media channels and blog about their experiences. Sounds like an awesome program to me.
http://www.thesfmarathon.com/
https://www.facebook.com/theSFmarathon
The there's the Seawheeze Lululemon Half Marathon. It just took place this past weekend. And watching what they were doing had me glued to my computer for hours. I absolutely love this page - http://social.seawheeze.com/streams/seawheeze#blank. I shows all tweets and instagrams with tagged with #seawheeze. They offered lots of yoga, had an amazing looking store and every runner got a specialized pair of skull candy headphones in addition to their medal when they crossed the finish line.And their brunch looked pretty awesome - Belgian waffles, fresh fruit, huge muffins.
https://www.facebook.com/seawheezehalfmarathon
http://www.seawheeze.com/
But the runners didn't wear bibs. What the what? Nowhere on their website did it tell me why. So does that mean that they don't offer race photos? If they do, how are they identifying the runners? And packet pick-up was only open one day. The results were a little weird too. It says the male winner's pace was 3:25. Umm, what?
So what's your favorite race and why?
Lately, I've been focused on two races on the west coast. I don't love everything they do and some of the things they do really confuse me, but what they do well really stands out and I would love to go to each of these races next year.
The San Francisco Marathon has a great social media presence. Or maybe had. Just going back to their page, they haven't been posting as much since their marketing person left a few weeks ago. But for the past several years, they have been doing it right. They get a lot of engagement on facebook. And being in San Fran they have some pretty amazing photography.
They also offer an Ambassador program. People from all over the country apply to be a San Fran Marathon Ambassador. This gets them a race entry and free swag and in return they promote the race on their personal social media channels and blog about their experiences. Sounds like an awesome program to me.
http://www.thesfmarathon.com/
https://www.facebook.com/theSFmarathon
The there's the Seawheeze Lululemon Half Marathon. It just took place this past weekend. And watching what they were doing had me glued to my computer for hours. I absolutely love this page - http://social.seawheeze.com/streams/seawheeze#blank. I shows all tweets and instagrams with tagged with #seawheeze. They offered lots of yoga, had an amazing looking store and every runner got a specialized pair of skull candy headphones in addition to their medal when they crossed the finish line.And their brunch looked pretty awesome - Belgian waffles, fresh fruit, huge muffins.
https://www.facebook.com/seawheezehalfmarathon
http://www.seawheeze.com/
But the runners didn't wear bibs. What the what? Nowhere on their website did it tell me why. So does that mean that they don't offer race photos? If they do, how are they identifying the runners? And packet pick-up was only open one day. The results were a little weird too. It says the male winner's pace was 3:25. Umm, what?
So what's your favorite race and why?
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